Description : Platform Product Operations - PSO. Company : TikTok. Location : Singapore
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About The Team
The operational platforms team is a significant part of the Ads Interface pillar. This team focuses on building solutions for ad diagnosis bot, ticket management, allowlisting, admin center, and more.
Responsibilities:
(1) Strategic Development:
- Work in tandem with cross-functional teams to grasp and anticipate the needs of advertisers, ensuring that both the ticketing tool and other efficiency tools cater to those requirements.
- Evaluate data and feedback to discern trends and avenues for enhancing the tools and the entire advertiser experience.
- Supervise the evolution of the ticketing and efficiency tools, guaranteeing alignment with the dynamic requirements of TikTok advertisers.
- Drive the product roadmap for all tools, set distinct timelines, and prioritize tasks based on prospective impact and business needs.
- Ensure all tools under management deliver an intuitive, smooth, and efficient user experience for advertisers.
- Procure and integrate feedback from users, ensuring continuous tool refinement.
- Ensure that all tools integrate seamlessly with each other and with the broader TikTok advertising ecosystem.
- Work on enhancing compatibility with external platforms and systems commonly used by advertisers.
- Spearhead the creation and regular update of comprehensive documentation, user manuals, and FAQ sections for all tools.
- Collaborate and/or conduct trainings to equip users with knowledge on tool capabilities and best utilization practices.
- Serve as the chief liaison between product teams and internal stakeholders, ensuring clear communication regarding tool updates, features, and feedback.
- Coordinate with QA/PM teams to ensure rigorous testing of tools for bugs, usability issues, and performance bottlenecks.
- Organize beta-testing phases with select advertisers to garner real-world feedback before full-scale rollouts.
- Constantly monitor tool performance metrics, aiming for high uptime, swift ticket resolution, and overall operational efficiency.
- Implement feedback loops with the support team to continuously refine tool functionalities based on real-world challenges and advertiser requirements.
- Stay updated with the latest industry trends, competitor tool features, and technological advancements to ensure TikTok's tools remain cutting-edge and market-leading.
- BA/BS degree or above;
- 5+ years of product operations experience with digital ad products or in saas platforms; familiarity with advertising solutions at Google, Meta, and Snapchat.
- A storyteller with a track record of consolidating information into customer-oriented communications;
- A fast learner and self-starter who gets to the point quickly with a good sense of judgment and original thinking;
- A commercial mindset with experience building business cases from market research and analysis;
- Excellent communication and organizational skills with demonstrated experience collaborating with different teams and managing multiple stakeholders to achieve business objectives;
- Strong data and business analysis ability, analytical mind, and good data skills; comfortable with spreadsheets;
- Customer service orientation and experience working in a sales/ client-facing capacity.
